Interactive video: The future..


 

Whether for internal communication, training (e-learning video) or marketing, video is the ideal medium to inform, to explain, to on-board, to help understand, to inspire…
But it is vital to involve the spectator by giving him back the control… To do that, there’s nothing like an interactive video.

 

Below there’s a simple example of an interactive video.

 


Will interactive video become indispensable?


 

Before, it was simple; one was either the creator or the viewer of information.
But with the coming of the Web and smartphones, clicks, sharing, tweets and other possible interaction, the public is brought to act and participate and finds it hard to agree to be a good little docile spectator who will quietly watch your message to the end, without flinching or deciding to do something else…

 

This ‘power’ started with the TV ‘zapper’ 30 years ago.
Today, to capture and keep the viewer’s attention and to manage to communicate to the billions of minds immersed in their smartphones, you’d better be very good…
In fact, the key to success is to make them participate, to give them back the power!

 

The most major mistake in communication, advertising and marketing is to impose a communication. That’s the reason that advertising is going through tough times on the net.

 

If you impose your message and force the person to endure it right to the end, at the slightest opportunity, your public will leave you forever. All good communicators successfully apply the concept of permission-based marketing.

 

The relationship with interactive video then becomes obvious…

 

Before, the ‘solution’ to avoid the public leaving used to be to make videos as short as possible in the hope that most people would last until the end. Of course, the reality is that everyone uses the player’s ‘fast forward’ buttons to skip parts of the video, as soon as interest drops. Obviously, the result is that many switch off and that the solution pushed by advertising agencies is “always more aesthetics and originality”, which results in ads that are extremely expensive to make.

 


New features offered by interactive video


 

So, it is possible and strongly advised to give control back to the public when it comes to watching your videos, thanks to many intelligent, useful interactive features that will keep their attention, and will allow you to exchange, to investigate and to learn…

 

  1. Chaptering
    The ‘contents’ section of a book has been used for hundreds of years to instantly find what interests us. So it seems obvious to offer the same thing in a video, in 2 clicks – the 1st to bring up the table of contents, the 2nd to jump to the desired spot. Of course, the longer the video, the more useful it will be.
  2. Clickable Links

    The interest is clearly present, especially at the end of the video. It is sensible to encourage the viewer to visit a specific Web page or suggest a choice to several pages/sites to find out more, but it is also useful to expand your knowledge of the topic or to go and like your pages on social networks.
  3. Additional documents to expand knowledge

    A video usually explains a topic with the aim to be understood by the largest number. So, it’s very sensible to exclude all ‘technical’ or ‘complex’ passages from the video, but to offer to the informed reader one-click access to PDF documents, diagrams, technical videos..
  4. Immediate access to a lexicon…

    In order to define the complicated words. This means creating a small lexicon which defines the jargon, the initials, and the technical words – simply. The viewer opens it with a click and can understand a complicated word that he’s just heard. It’s a VITAL plus-point that will save you from abandons. It’s a fact that many of your viewers will lose interest in your video as a result of misunderstood words.
  5. Final quiz, survey, etc.

    The best way to involve your viewers and keep their attention is to involve them from the beginning to the end of the video. While it’s of course natural to integrate a quiz at the end of a training video in the case of e-learning, it may make sense, in the case of an explainer video, to ask a few simple questions, throughout the video in order to capture interest, to involve the viewer. You can also check that your audience agrees with your message by creating a simple survey – which is very useful for you. Just as we share with a click on Facebook, now it’s easy, even as the video is playing, to give feedback to the author.
  6. Various interaction, games

    It is possible to create an abundance of interaction scenarios. Imagination’s the key, while remembering to stay simple and obvious, so that it’s fun to use and useful for you..

 

Get your free quote

 


Rates to turn your video into interactive video


 

INTERACTIVITY PACK

INTERACTIVITY PACK €190
This pack is the essential basis needed to create a layer of interactivity in your video. Amongst other technical work, your video and the interactivity programming-layer will be hosted for 2 years on 2 different servers.

CLICKABLE TEXT LINK

TEXT LINK €30
We insert a clickable text in the video that opens any URL you specify. The clickable links are usually inserted at the end of the video as they invite the viewer to leave the video.

CLICKABLE IMAGE LINK

IMAGE LINK €50
The same principle as above, but with the creation of an image or an icon. For example some Facebook, Linked-In or Twitter icons are inserted in the video with corresponding links to your social networks.

 

This can also be a link to further information by visiting a more technical page.

CHAPTERS MENU

CONTENT €140
When a video is long (in e-learning in particular), it is useful to offer a menu that allows the Net surfer to jump directly to the information he’s interested in or to re-view a chapter of the video. So, we create a ‘menu’ icon, clickable at any point in the video, which opens a table of contents to go directly to the desired chapter. (Clicking on the “Menu” icon will pause the video.)

 

LEXICON

LEXICON €190
It is very useful and important to provide your viewers with a lexicon defining simply all words and jargon used in the explainer video. We create a “Lexicon” icon which opens a window (with a scrollbar) with one set of definitions sorted in alphabetical order. We will work together on the selection of complicated words and the writing of simple definitions. (Clicking on the “Lexicon” icon will pause the video and it will re-start when the lexicon window is closed.)

QUIZ

QUIZ €190
In e-learning, the quiz is a fundamental tool to check understanding and validate the training stages that have been completed. We can create quizzes that will be compatible with your e-learning management system (LMS). This pack corresponds to a simple quiz, with one question and 5 answers. We will give you a quote for complex quizzes. We can include buttons that allow going back in the video to see a passage (in case of a wrong answer). Adding well-designed and well-integrated quizzes to an interactive video gives it real added-value.

SURVEY

SURVEY €290
A survey within a video can be an excellent way to get some useful, inexpensive feedback. For that to work, it must be short, relevant, and if possible with a little humour. People love giving their opinion… But, they must be asked intelligently… The rate corresponds to a survey consisting of a maximum of 4 questions, created and managed with Google form.

Other options

 


Interactive video image


Interactive video to increase attention and communication with your audience
There are other interaction options of course, but seeing that interactive video is only in its infancy, at VideoTelling we consider that we shouldn’t try to use “gadgets/flashy stuff”. Putting in a little interactivity is not a passing fashion. It’s a real upheaval in the way of communicating in video that should be used wisely for the two points of view, both the spectator and the author of the video.

 

With an interactive video, it will be easier to keep attention, to involve your viewers, give them back control of the time that they grant you.

 

Just like good artists, onstage, who interact with their audience and encourage them to contribute, you too, can create a relationship with your audience, by encouraging them to participate and not just be “passive.” And one of the relevant ways to do this is to ask for the viewer’s opinion at the end of your video, for example to know if the information was clear, if it was useful, if it helped him/her, if he learned something, and if he would like to share it with others..

 

It is the appropriate use of the possibilities offered by interactive video that will democratize its use.

 

Talk to you soon – to work together to make your videos more engaging and more powerful while incorporating excellent interactivity at an extremely affordable price.

 

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